They are distributed in bright coloured packaging with bubble letters. Each figurine has a face, name, and its own personality. Shopkins figurines are roughly 1 inch in height and 1/2 inch in width, roughly the size of a United States Quarter. Additionally, there were also auction Shopkins on eBay, San Diego Comic-Con exclusive sets, and more. The success of the Shopkins toy line later led to various official merchandise, various apps, movies, music, and spin-offs. Shopkins was produced initially as a similar product for girls - however, it appeals to both genders. Moose Toys had success with their line of Trash Pack collectible figurines targeted towards boys but lacked a market for girls. Co-chief Paul Solomon credits his mother Jacqui Tobias, director of girls’ products, for the idea of Shopkins. Shopkins were designed and developed by Moose Toys in Melbourne in April 2013.
There are also spin-offs, with the current being the ongoing “Kindi Kids” line of dolls, released in August 2019.
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There are also series that represent seasons such as Halloween, Easter, and Christmas. As of 2021, there are fifteen seasons of the toys. The collectable toys (which are designated as common, rare, ultra-rare, special edition, limited edition, and exclusive) also had expanded into lines of clothing, trading cards, and other related merchandise. They also have special finishes like translucent, glitter, or squishy.
Based on grocery store items, each plastic figure has a recognisable face and unique name. Shopkins are a range of tiny, collectable toys manufactured by Moose Toys. "Things You Love Made Micro!" (Season 14-15/Real Littles series)
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